How Psychographics and Insight Selling Drive B2B Behavior
In the age of data, it’s easy to get swept away by metrics, KPIs, and the bottom line. After all, these numbers are often fundamental
Using Psychographics with Role-based Targeting
Recent research by CEB and Google (“From Promotion to Emotion,” October 2013*) on the role emotion plays in the B2B marketing process has returned some