How to Engage Senior IT Decision Makers
We’ve heard this a million times when doing advanced lead generation campaigns: appeal to human instincts. Don’t think of your prospects as monolithic automatons. So even when trying
Improve Sales and Marketing Efficiency: Find the Right Decision Maker
When attempting to sell a technology solution to a targeted account it’s clearly imperative to know who has responsibility for the system, process or application
How to Make Your Campaign Message More Personalized
As buyers increasingly engage in self-guided online buyer’s journeys, marketers must find ways to engage with prospects via websites, blog posts and other social media.
Step 1 – Define Your Prospects Better
The first challenge you face when marketing more complex solutions is to define exactly who is the prospect. If your solution doesn’t fall neatly within
How to Reach Decision Makers
Marketing is often given mixed messages about what’s expected. Demand generation – creating a flow of leads – is not the same as the goal
Web Surveys: Grab IT Decision Maker’s Attention
Running a web survey can provide a cornucopia of ideas to “grab” IT decision maker’s attention. Let me see if we can recharge your muse
5 Keys to Align Marketing and Sales Prospecting
SimplyDIRECT recently surveyed marketing professionals within large software firms, and we learned a lot about the assumptions, desires and anxieties of this group. No question,
5 Tips for Prospecting to Key Accounts
Do you remember the line from Rudyard Kipling’s epic poem, “If”? “… if you can keep your head when all around you people are losing