Everybody complains about database quality. For good reason: It’s never complete, up to date, strategically relevant or accessible. Worse, many vendors take advantage of these problems and just add to the disappointment.
Building marketing databases is as much an art as a science. Often job titles don’t exactly explain what the person actually does. Is a “Director of IT” involved in data security, mobility, ERP deployment or performance monitoring? SimplyDIRECT does deep, personalized research to ensure the accuracy, recency and completeness of each data record.
SimplyDIRECT’s approach to supporting our business development team has far exceeded our expectations. We are already seeing returns on ‘meetings set’ above 20% and only halfway through our campaign.