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Account Profiling/Lead Generation
SimplyDIRECT pioneered the development of voluntary,
executive-level web-based surveys. We don’t know of a
better way to begin a dialogue with a management-level executive
(short of having senior sales staff making cold calls). The
formula is so unbeatable that we guarantee response rates.
How we do it: Once a target database of accounts
and executives has been developed SimplyDIRECT deploys a survey
into this qualified pool. The survey is custom-developed for each
client. The responses yield insight into the situation at that
company as detailed by key executives or management. Response
rates, from exactly the contacts specified by the client, are
guaranteed.
Advantages: Lead generation is another name
for market research, answering WHO is buying, WHAT are they buying,
and WHEN are they planning to buy. Why not let your target accounts
tell you what they want before you tell them what you’re
selling? Ours is a highly scalable, respectful and professional
approach to lead generation.
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