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Building Target Account Databases
SimplyDIRECT has been building contact databases for marketing
departments and telesales teams since 1996. This expertise was
developed in reaction to the lack of sources for accurate contact
names at many levels within an organization. We build lists based
on the titles of functions of the contacts our clients wish to
contact… down to the email address.
How we do it: We use a combination of data
mining and research using web-based and phone-based
professionals (NOT telemarketers). Our sources include SimplyDIRECT’s
master database containing over 30,000 companies and 200,000
executives.
We also draw from a variety of external licensed sources for
company information
– Hoovers, OneSource, IDExec, Gold, Harris – upon
which we do original research. We can, of course, also confirm,
enhance or expand any lists provided by the client.
Advantages: Our lists are a deliverable for
our clients’ unlimited usage. Unlike rented lists which
have a “use it once” policy, our lists can become
an asset for long-term usage by the marketing and sales departments.
Accuracy is unrivaled because all names are confirmed by our
researchers on demand. As a tribute to our expertise, SimplyDIRECT
has built contact names for some of the world’s largest
list companies.
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