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Database Hygiene
You already have the names of those who’ve expressed interest
in your solutions. Sources include web leads, tradeshow lists,
names from telesales and field sales. But often these are incomplete,
inconsistently formatted or stale.
Let SimplyDIRECT’s data services "rationalize'
your data. Either on a one-time, periodic or on-going basis SimplyDIRECT
can “wash”, append, refresh or expand the lists
you already have.
How we do it :
1) Make sure all data is in a consistent format
2) Eliminate duplicates
3) Match against other data sources and add data to each record (ie, company revenue, SIC code)
4) Deliver back a list that is cleaner, more up to date and enhanced with market data.
Advantages : Allows client to fully “harvest” the stream of names coming into their company -- visitors coming to your website, press releases are generating inquiries, sales teams are working a variety of lists. To fully “harvest” your marketing efforts, send these lists to SimplyDIRECT to create new, coherent files that can feed your marketing “engine.”
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