Lisa Vitale, President
Prior to SimplyDIRECT Ms. Vitale worked for the Museum of Fine Arts, Boston, Phillip Johnson & Associates, Lighthouse Direct and Reed Travel Group (a division of Reed Business Information and Publishing). For the past nine years Ms. Vitale has served as the CFO for SimplyDIRECT. She brings more than 20 years of direct marketing, management and online media experience to her current position. Ms. Vitale holds a Bachelor of Science degree in Business Administration from the University of Maine. She is the founder of the Sudbury Day Festival, a town-wide event celebrating the cultural diversity of Sudbury. She currently sits on the Friends of the Jean Lind Sudbury Teen Center Advisory Board.

Douglas Barth, Principal
Doug Barth has had a successful 20-year career in B2B direct marketing, including account management at BBDO Direct, VP Marketing at Strategic Software and GM at catalog software retailer, The Programmer’s Shop. In 1990 he co-founded the Computer Buyer’s Club, the industry’s first shopping club for PC hardware and software. Mr. Barth holds a  Master of Public Administration from Harvard’s Kennedy School of Government, a Bachelor of Arts degree in English from Amherst College, and is an FAA Certified Flight Instructor. He currently sits on the board of Ti-SALES, Inc., a leading supplier of water meter technology and Linear Air, an air taxi service based out of Hanscom Air Force Base.

T. Paul Thomas, West Coast General Manager
T. Paul Thomas’s background includes nearly 25 years of sales, marketing and operations experience from leading companies such as Compaq, Apple and Secure Computing. Paul is an eight-time CEO and President. Mr. Thomas holds a Bachelor of Science degree in Business Administration from Northern Arizona University in Flagstaff, Arizona. He serves on the board of directors for New Jersey based Armanta, Inc, Trade Winds Aviation in San Jose, CA, the Northern Arizona University Foundation Board, as well as the Northern Arizona University, College of Business Administration National Advisory Board. He is a former member of the Young President Organization (NorCal and Arizona Chapters).

William Herp, President and CEO, Linear Air
William Herp is one of today’s leading entrepreneurs, with a long history of launching and exponentially growing companies. Prior to Linear Air, Mr. Herp founded the widely recognized e-Dialog, a global online marketing technology firm that re-envisioned e-mail and marketing services, quickly becoming a must-buy for U.S. and multi-national brands. Mr. Herp has also served as VP and CFO of Geerlings & Wade. Mr. Herp holds a Master of Business Administration from Harvard and a Bachelor of Arts degree from Notre Dame. He is an Instrument Rated Commercial Pilot and a leading member of the community who serves young entrepreneurs on the board of directors of Junior Achievement of Eastern Massachusetts.

Susan Stone Russell, Director, Strategic Partner Management, Intuit
Susan Stone Russell is a seasoned leader with more than 25 years experience in marketing, product development and general management. Since 2002, she has held a variety of marketing leadership positions at Intuit and for two years led the Marketing Service Organization within the central marketing function. She currently leads Strategic Partnerships for the Payments Solutions Division. Prior to joining Intuit, Susan spent many years in catalog, database, direct response and online marketing, including roles at Dun & Bradstreet, Entrepreneur Media, Museum of Fine Arts, Boston, Gardener’s Supply Company and the Trapp Family Lodge & Guest Houses. She is frequently sought as a speaker, teacher and mentor, and is proudest of her ability to grow leaders and teams.