Security Marketing Disconnect

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How would you describe Marketing's pipeline generation efforts in your company?

How Can Marketing Create Pipeline Opportunities?Leads from events and advertisingLot's of contacts, few qualified leadsWell qualified leads but low conversion ratesAwesome!

 

Security Marketing Disconnect

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In late 2015 account-based marketing firm, SimplyDIRECT, wanted to explore if marketing professionals within companies selling security solutions were “on the same page” as those IT executives who routinely buy security solutions. Seems simple enough, yes?

The results were eye-opening!