Building Trust: Know Yourself & Your Audience

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How would you describe Marketing's pipeline generation efforts in your company?

How Can Marketing Create Pipeline Opportunities?Leads from events and advertisingLot's of contacts, few qualified leadsWell qualified leads but low conversion ratesAwesome!

 

Building Trust: Know Yourself & Your Audience

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Has this ever happened to you? After work or on a weekend you run into a co-worker or client. And then, magically, the relationship is changed forever. “Oh, you like hockey, too?” or “I had no idea you were into Gaelic country pop!” Or even the mundane, “I didn’t know you shopped at Target!”

You suddenly like them a bit more, trust them a bit more.