We strive to bring success to your marketing, activities and programs, by enabling you to connect with decision makers in key accounts. You our customer, come first as we develop creative solutions with uncompromising quality and laser focused precision.
Ms Vitale brings more than 20 years of creating the strategy behind marketing campaigns which target key accounts and decision makers. As CEO of SimplyDIRECT she has focused on customer service, ensuring campaigns are executed on schedule, in time and on spec. Before taking her current position in 2009, Ms. Vitale served as the CFO for SimplyDIRECT.
Prior to SimplyDIRECT, Ms. Vitale worked for the Boston Museum of Fine Arts and Phillip Johnson & Associates. She is the founder of the Sudbury Day Festival, a town-wide event celebrating the cultural diversity of Sudbury. She currently sits on the Jean Lind Sudbury Teen Center Advisory board and is a member of EO Boston (Entrepreneurs Organization).
Ms. Vitale holds a Bachelor of Science degree in Business Administration from the University of Maine.
Mr. Barth founded SimplyDIRECT in 1997. He pioneered the sales prospecting process of using opt-in email web survey’s deployed to key decision makers in clients’ target accounts. Doug has had a successful 25-year career in B2B direct marketing and account penetration, including account management at BBDO Direct, VP Marketing at Strategic Software, and GM at The Programmer’s Shop. In 1990 he co-founded the Computer Buyer’s Club, the industry’s first shopping club for PC hardware and software.
Mr. Barth holds a Master of Public Administration from Harvard’s Kennedy School of Government, a Bachelor of Arts degree in English from Amherst College, and is an FAA Certified Flight Instructor. He currently sits on the boards of Ti-SALES, Inc., a leading supplier of water meter technology; Linear Air, an on-demand jet taxi service; and the Metrowest Free Medical Program, a nonprofit that serves low income families with free medical care.
Christiane Nilsson has more than 20 years experience in the design and implementation of innovative, highly effective, integrated direct marketing campaigns that drive business success— from customer acquisition, to retention and cross-selling. She has extensive experience building target databases and prospect lists.
Prior to joining SimplyDIRECT her most recent positions were Director of Marketing Operations at Monster.com and Vice President of Market Information at Bank of America where she managed the acquisition staff, developed marketing materials and e-marketing content and direction. Ms. Nilsson grew up in Germany, has a Masters degree from Harvard University in French literature, a Bachelor of Arts degree from Boston University, and a Bachelor of Arts degree from Tübingen University in Germany.
Since joining SimplyDIRECT in 2009, Ms. Reid has focused on restructuring account services to deliver projects that exceed client expectations. As a result of her teamwork projects are consistently executed on time, on schedule and on spec, with proactive client communications. This has led to a high level of repeat business, especially with Fortune 500 clients.Ms. Reid holds a Bachelor of Arts degree in Biology from Earlham College. Ms. Reid is very active in her community and over the years has been the driving force behind the success of many town, school and civic groups’ sales prospecting efforts.
Clare Foster, Account Manager
Our newest addition, Clare Foster developed extensive experience in the retail, prepaid and gift card markets while at Bank of America, MCI/WorldCom, AT&T and Interactive Communications. She helped develop, close and launch many key accounts in her 20 year career as a sales leader. Leveraging her unique skill set, she brings an established history of successful account acquisition, of cultivating strategic relationships and productive partnerships, of effective project management and marketing to the SimplyDIRECT team. Clare holds a Bachelor of Science degree in Business Administration from Rochester Institute of Technology.