Prior to SimplyDIRECT Ms. Vitale worked for the Museum of Fine Arts, Boston, Phillip Johnson & Associates, Lighthouse Direct and Reed Travel Group (a division of Reed Business Information and Publishing). Prior to taking her current position in 2009, Ms. Vitale served as the CFO for SimplyDIRECT. She brings more than 20 years of direct marketing, management and online media experience to her current position. Ms. Vitale holds a Bachelor of Science degree in Business Administration from the University of Maine. She is the founder of the Sudbury Day Festival, a town-wide event celebrating the cultural diversity of Sudbury.  She currently sits on the Jean Lind Sudbury Teen Center Avisory board.

Doug Barth has had a successful 25-year career in B2B direct marketing, including account management at BBDO Direct, VP Marketing at Strategic Software and GM at catalog software retailer, The Programmer’s Shop. In 1990 he co-founded the Computer Buyer’s Club, the industry’s first shopping club for PC hardware and software. Mr. Barth holds a Master of Public Administration from Harvard’s Kennedy School of Government, a Bachelor of Arts degree in English from Amherst College, and is an FAA Certified Flight Instructor. He currently sits on the boards of Ti-SALES, Inc., a leading supplier of water meter technology; Linear Air, an on-demand jet taxi service; and the Metrowest Free Medical Program, a nonprofit that serves low income families with free medical care.

T. Paul Thomas’s background includes nearly 25 years of sales, marketing and operations experience from leading companies such as Compaq, Apple and Secure Computing. Mr. Thomas is an eight-time CEO and President. He holds a Bachelor of Science degree in Business Administration from Northern Arizona University in Flagstaff, Arizona. Mr. Thomas serves on the board of directors for New Jersey based Armanta, Inc, Trade Winds Aviation in San Jose, CA, the Northern Arizona University Foundation Board, as well as the Northern Arizona University, College of Business Administration National Advisory Board. He is a former member of the Young President Organization (NorCal and Arizona Chapters).

Christiane Nilsson has more than 20 years experience in the design and implementation of innovative, highly effective, integrated direct marketing campaigns that drive business success— from customer acquisition, to retention and cross-selling. Prior to joining SimplyDIRECT her most recent positions were Director of Marketing Operations at Monster.com and Vice President of Market Information at Bank of America where she managed the acquisition staff, developed marketing materials and e-marketing content and direction. Ms. Nilsson grew up in Germany, has a Masters degree from Harvard University in French literature, a Bachelor of Arts degree from Boston University, and a Bachelor of Arts degree from Tübingen University in Germany.

Martha Reid holds a Bachelor of Arts degree in Biology from Earlham College. She is a world traveler who has pursued scientific investigations around the globe from the Marine Biological Laboratory in Woods Hole, to the Galapagos islands, the Coast of East Africa, on her way to Osaka, Japan and back to New York where she served as Clinical Trials Coordinator for Mojave Therapeutics, a venture-funded biotechnology company. Ms. Reid is very active in her community and over the years has been the driving force behind many town, school and civic groups’ success.