How to Target the Right Accounts First

How can you find out which companies are interested in you and your solutions before you start your demand generation marketing program, and before you start selling? Consider these clues:
  1. Did someone from your target accounts visit your website recently?
  2. Did someone from your target accounts consume content on social media?
  3. Did someone from your target accounts consume content via your marketing automation?
  4. Did someone from your target accounts attend your live or virtual event?
  5. Did someone from your target accounts search for information on products and solutions like yours?
  6. Did someone from your target accounts view, read or download content about problems that you can solve?
  7. Is someone from your target accounts participating in conversations about problems that you can solve?
  8. Is someone from your target accounts sharing information about relevant problems and solutions?

Target Marketing Simplified

If you answered yes to any of the above—congratulations! You have identified intent at your target accounts. Now let’s go find the right contacts at those targeted accounts.

Share the account information with your marketing team to make sure you are getting air and ground cover for your sales team. Ask your marketing team to target this account. Ask the demand gen team to get you all the relevant contacts at this account. You will be happy you did.

Accounts that are showing intent convert into sales opportunities 10-20% more often than non-intent accounts. So, get your Intent Marketing Mojo going.

Contact SimplyDIRECT to talk about how we use intent data to capture sales-ready leads and open doors for sales people.