Since our founding in 1997, we have strived to bring success to your marketing, activities and programs, by enabling you to connect with decision makers in key accounts. You our customer, come first as we develop creative solutions with uncompromising quality and laser focused precision.


Lisa Vitale, President

LIsa Vitale marketing GuruMs. Vitale brings more than 20 years of creating the strategy behind marketing campaigns which target key accounts and decision makers. As CEO of SimplyDIRECT she has focused on customer service, ensuring campaigns are executed on schedule, in time and on spec. Before taking her current position in 2009, Ms. Vitale served as the CFO for SimplyDIRECT.

Prior to SimplyDIRECT, Ms. Vitale worked for the Boston Museum of Fine Arts and Phillip Johnson & Associates. She is the founder of the Sudbury Day Festival, a town-wide event celebrating the cultural diversity of Sudbury.  She currently sits on the Jean Lind Sudbury Teen Center Advisory board and is a member of EO Boston (Entrepreneurs Organization). Ms. Vitale holds a Bachelor of Science degree in Business Administration from the University of Maine.


Douglas Barth, Partner

Doug Barth Simply ExpertMr. Barth founded SimplyDIRECT in 1997. He pioneered the sales prospecting process of using opt-in email web surveys deployed to key decision makers in clients’ target accounts. Doug has had a successful 25-year career in B2B direct marketing and account penetration, including account management at BBDO Direct, VP Marketing at Strategic Software, and GM at The Programmer’s Shop. In 1990 he co-founded the Computer Buyer’s Club, the industry’s first shopping club for PC hardware and software.

Mr. Barth holds a Master of Public Administration from Harvard’s Kennedy School of Government, a Bachelor of Arts degree in English from Amherst College, and is an FAA Certified Flight Instructor. He currently sits on the boards of Ti-SALES, Inc., a leading supplier of water meter technology; Linear Air, an on-demand jet taxi service; and the Metrowest Free Medical Program, a nonprofit that serves low income families with free medical care.