Support Your ABM Campaign with a Research-Based Survey — Five Key Steps
When you take an account-based marketing (ABM) approach, you’re looking at each individual target account as its own highly specialized marketing opportunity. This might seem
Taking ABM to the Next Level: How surveying your target audience enables 1:1 marketing
“While most marketing leaders continue to strive for one-to-one personalization, achieving this type of tailored messaging falls short, causing most personalization efforts to fail.” So
Account-Based Marketing: Considerations for B2B marketers from an ABM veteran
When trends emerge in marketing, it seems like everybody wants to climb aboard the bandwagon. Typically, a few practitioners excel, while many find out that
SimplyDIRECT Cited as a Top ABM Resource
SimplyDIRECT Cited as a Top ABM Resource It’s always nice to be recognized for doing your job, particularly when you weren’t seeking any particular accolade.
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Blog How to Engage Senior IT Decision Makers in Key Accounts BlogJune 7, 2022 We’ve heard this a million times when doing advanced lead generation
Direct Mail
Account-Based Marketing Direct Mail Campaigns Our phone-verified contacts are 95%+ accurate—perfect for prospecting with direct mail! With our direct mail ABM approach, we get you
Surveys
Lead Generation Surveys for the Next Generation of Marketers Professional, proven, predictable, guaranteed, opted-in. Demand generation the way it’s supposed to work. For more than
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We know our business, so we can help with your business. Account-Based Marketing: Demand Gen Surveys + Intent Data = Super-Fast ROIs SimplyDIRECT helps companies
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Incredibly Simple. Remarkably Direct. Our mission is to change the way B2B markets use research to identify buyers, make connections and propel their sales teams
Building the (Near) Perfect Database
You may think that a business contact’s direct mail data is accurate, but is it? Like more and more companies today, you may be going
Persona Creation for More Targeted Prospecting
ABM uses persona creation to help you and your sales team to focus on your ideal audience and what matters to them. An organization doesn’t take actions, make decisions, or engage in conversations – it’s the people within those organizations who do these things. You can count on a buyer to bring their personalities, their perspectives, and their biases to the decision-making process.
Make market segmentation more meaningful with psychographics
Common approaches to market segmentation include classifying the target audience by industry, geography, company size, or persona. These market segmentation methods don’t set you apart
B2B marketing: targeting the intersection of your offering and your audience’s needs
According to Marketing-Schools.org, “it’s important for B2B marketers to understand their clients’ needs before implementing any marketing or advertising tactic. In consumer marketing, an effective
A Crash Course in Account-Based Marketing Website Metrics
Account-based marketing isn’t a new concept, but it’s being implemented in new ways – especially in the context of digital marketing. Measurement of these tactics
Steal These 4 Tactics for Your Account-Based Marketing Strategy
B2B marketing can get pretty robotic. When you adopt the mindset of selling to businesses, it can be easy to de-humanize the process and focus
Are you being crushed by the marketing stack?
Marketers today have a tech solution for every day of the week. However, according to a recent consulting research study from Forrester, only 23 percent
Account Based Marketing- the Next Big Thing (again)?
Account Based Marketing- the Next Big Thing (again)? There’s a lot of buzz about Account Based Marketing (ABM) being one of the biggest revenue drivers