Shift toward Targeted Marketing Programs and need for higher ROI on marketing dollars leads to record year for SimplyDIRECT

Maynard, MA – December 19, 2010 –  SimplyDIRECT will end 2010 setting another record for revenue for the company.  The record comes as the company celebrates 15 years of serving the marketing and lead generations needs of Fortune 500 companies such as Computer Associates, IBM, Symantec, and Novell.

“While 2010 will be a record year for the company, we believe 2011 will see tremendous growth with the addition of Brian Perks, our Vice President of Sales,” said Lisa Vitale, President of SimplyDIRECT.  “Brian’s extensive experience in lead generation and databases with Jigsaw and Salesforce.com fills in the final piece needed to make SimplyDIRECT the complete  marketing partner for our clients”.

“Accuracy and responsiveness are the keys to any successful database and lead generation project,” said Brian Perks, Vice President of  Sales at SimplyDIRECT. “I am convinced there is no better company to partner with when you need an accurate database or well qualified leads quickly.  2011 will be an exciting year for SimplyDIRECT.”

About SimplyDIRECT Corporation
SimplyDIRECT is the leading marketing services company that identifies, engages and qualifies enterprise sales leads with maximum precision.  The offering includes survey-based lead generation, building targeted account databases, and cleaning and enhancing existing databases.  Many of the Fortune 100 companies are long-time clients of SimplyDIRECT.  Founded in 1996 and based in Maynard, Massachusetts the company is privately held.