As the number of database and list providers increase, SimplyDIRECT continues to lead with the highest accuracy

Maynard, MA – August 18, 2010 – SimplyDIRECT was once again recognized by its Fortune 100 clients as providing not only the highest level of database accuracy, but also for providing the greatest value for each marketing dollar spent.

In a recent Harvard Business School survey it was discovered that over 80% of leads generated by marketing departments and marketing programs are never followed up on by the sales organization.  This is due in part to what has historically been poor quality leads provided by low cost list generating firms.

“Nothing is worse than following up on a marketing generated lead only to be told you have the wrong person, wrong department or wrong number,” said Lisa Vitale, President of SimplyDIRECT. “We strive to not only offer a competitive price for the marketing investment, but to offer the highest accuracy in the industry.  Having our clients recognize us for both accuracy and value is the greatest compliment we could receive.”

About SimplyDIRECT Corporation
SimplyDIRECT is the leading marketing services company that identifies, engages and qualifies enterprise sales leads with maximum precision.  The offering includes survey-based lead generation, building targeted account databases, and cleaning and enhancing existing databases.  Many of the Fortune 100 companies are long-time clients of SimplyDIRECT.  Founded in 1996 and based in Maynard, Massachusetts the company is privately held.