October 1 2009 – Maynard, MA

As tribute – and commitment – to its growth and success, SimplyDIRECT has recently added to its management team. The additions will help to accelerate the company’s growth and success.

Effective October 1, 2009 Lisa Vitale replaces Doug Barth as president of SimplyDIRECT. Barth, the founder of SimplyDIRECT, will focus his efforts on sales, customer service and new business development.

About Lisa Vitale:

Ms. Vitale has a 20 year background in direct marketing; previously Ms. Vitale worked for the Museum of Fine Arts, Boston (catalog division), Phillip Johnson & Associates (interactive marketing agency), Lighthouse Direct and Reed Travel Group (a division of Reed Business Information and Publishing). For the past 9 years Lisa has served as the CFO for SimplyDIRECT. She holds a BS in Business Administration from the University of Maine. “SimplyDIRECT is really the leader in B2B direct marketing services. I’m excited to lead this company, with its impressive list of clients,” said Vitale.

Also joining as Chief Operating Officer is T. Paul Thomas. “Paul has a proven history of helping established organizations with unique technology realize their full potential,” said Vitale.

About T. Paul Thomas.

His background includes nearly 25 years of sales, marketing and operations experience from leading companies such as Compaq, Apple and Secure Computing. Paul is an 8-time CEO and President. Paul serves on the board of directors for New Jersey-based Armanta, Inc, Trade Winds Aviation in San Jose, CA, the Northern Arizona University Foundation Board, as well as the Northern Arizona University, College of Business Administration National Advisory Board. He is a former member of the Young President Organization (NorCal and Arizona Chapters). Mr. Thomas holds a BS in Business Administration from Northern Arizona University.

SimplyDIRECT is also actively expanding its other staff positions to both accommodate and facilitate its growth, with its goal to become the market leader in B2B direct marketing services.

SimplyDIRECT is a marketing services firm that helps clients identify, engage and qualify prospects with maximum precision. Its offerings include survey-based lead generation, building target account databases and cleaning and enhancing inquiries and leads. Founded in 1996 and based in Maynard, Massachusetts the company is privately held.