October 12, 2004 – Sudbury, MA Some companies emerge from the doldrums and brag about how they’ve reduced their losses or again attained profitability, but SimplyDIRECT announced today that despite the economic unpleasantness of the last three years, it is on pace to have record-breaking revenues.

As a point of context, even though 2001-2003 were challenging years, at its worst the company only saw revenues dip about 18%.

“Necessity is the mother of invention. This forced us to accelerate bringing on-line new technology to streamline our data processes, reduce headcount, and add more services and capabilities,” explained Doug Barth, company president.

“At the moment we’ve got active projects with 22 different companies, and many of them are new clients. I think we’ve reached some sort of critical mass, where we’ve had so many client, so many happy clients, that the magic of word-of-mouth has kicked in. These are the most enjoyable days we’ve ever experienced.”

October 8, 2004 – Sudbury , MA For SimplyDIRECT 2004 has, to date, been particularly gratifying with the return of many former clients. “It seems many have been in hibernation,” opined Doug Barth , president of SimplyDIRECT. “But there are other reasons, too. One client was very unhappy with the results of a lead generation program in 2003. Frankly, they expected magical leads, leads which would somehow accelerate their glacially long sales cycle. A year later, in 2004, this client came back, explaining that their analysis showed that our leads matured better and yielded a better ROI than any other source.”

Among the clients returning after an extended hiatus are Dun & Bradstreet, Ventaso, Relicore, Plumtree and Perot Systems.

“We enjoy every client,” said Barth. “Some projects are more challenging than others, but the people are great. When that call comes, a year or two after the initial or last engagement, it’s like reconnecting with an old friend.”