January 12, 2004 – Sudbury , MA In the first month of the year SimplyDIRECT passed a huge milestone, signing its 100 th client. “Okay, it took us eight years to do it,” admitted Doug Barth , President of SimplyDIRECT. “But it’s an achievement. But what is most gratifying is that we did this with a skeleton sales team and no outside capital. Much of these accounts came because of word-of-mouth or employee migration, when our contact lands a new job and takes us with them.”

“There’s a simple formula for breeding new clients,” revealed Barth. “You work like hell to make them happy. You listen to their needs, their situation, and you don’t hesitate to fall on your sword and fix things if there’s a problem.”

“We’ve always taken the long view,” Barth went on. “These are individuals, not monolithic companies. You want to support them not just in their job but in their career. Once trust is established you become teammates.”

A list of all current or recent clients – totally over 30 – can be found on SimplyDIRECT’s website at www.simplydirect.com.

SimplyDIRECT is a marketing services firm that helps clients identify, engage and qualify prospects with maximum precision. Its offerings include survey-based lead generation, building target account databases and cleaning and enhancing inquiries and leads. Founded in 1996 and based in Sudbury , Massachusetts the company is privately held.